The Pizza Hut Problem


Local career expert Lisa (a.k.a. Recruiter Uncensored) shares some of her knowledge with us every Monday. You can read this post in its original form along with comments here.

I live in Michigan. Most know it’s one of the hardest hit states in terms of the recession. There are many empty buildings here waiting to be leased or purchased. Some of the buildings are starting to fill up with new businesses. Ah, recovery. Guess which ones remain empty? We have several commercial sites that are being passed over by those seeking space because they’re the shell of the failed businesses that occupied them previously.

The business logos may be gone and paint colors may have changed, but you can still tell what used to be a Pizza Hut, Burger King, Boston Market, Long John Silvers or BP Gas Station. At the end of the day, even if these locations offer amenities new businesses may appreciate — ample parking, code compliance, relevant equipment — many potential tenants would prefer to move forward with something unique that doesn’t distract the customers they wish to attract with reminders of the space’s former life.

Why am I bringing this up on a blog designed to help job seekers? In a nutshell, I meet a lot of job seekers who wear their past experiences the same way those empty Pizza Hut buildings do. Sure, they have transferable skills, but the way they present themselves to prospective employers showcases more how they fit their former employer versus how they would compliment another company.

They walk and talk like the (insert title) they once were and grumble over a prospective company’s inability to recognize and appreciate their transferable skills when they’ve pointed them out clearly. The trick isn’t just highlighting transferable skills, but stripping oneself of your former brand. A McDonald’s isn’t going to move into a building that looks like an old Burger King no matter how great location, rent and equipment may be. Job seekers who want to move in a different direction have to look the part in addition to selling why what they’ve done in the past is helpful.

- Lisa W-P, CADL Guest Blogger

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s